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Credits

Client: საქართველოს ეროვნული ლატარია

Executive Creative Director: Nino Gordeladze

Chief Creative: Vato Kavtaradze

Copywriter: Irina Sakvarelidze, Kata Kokosadze

Art Director: Mari Sukhishvili

Illustrator: Natia Kvaratskhelia

Client Service Director: Tamar Tsintsadze

Junior Account Manager: Tinatin Khapava

Strategic Planner: Tsotne Mazmanishvili

Producers: Natia Nikoleishvili, Tami Morchiladze

Project Manager: Mariam Lobzhanidze

Director: Nino Gordeladze

DOP: Sandro Darakhvelidze

Production Designer: Nikoloz Guraspashvili

Production Assistant: Torkine Kirtadze

Set Decorator: Dato Daraselia

Costume Designer: Nikoloz Guraspashvili

Production and Post Production Manager: Natia Nikoleishvili

Animation Production: Halfpace Studio

Project Supervisor: Levan Lapachi

Modeling: Lasha Zoidze, Levan Lapachi

Rigging: Davit Sakhvadze

Grooming: Givi Sabadze, Yannick Vincent

Animation/Dynamics: Levan Lapachi

Shading/Lighting: Levan Lapachi, Luka Jgharkava

Compositing: Luka Jgharkava, Levan Lapachi

Sound Mix Company: Studio Phonograph

Sound Director: Paata “Godfather” Godziashvili

Color Grading: Ondrej Stibingr, UPP Universal Production Partners (Prague)

A brand new project for the new national Georgian lottery – Lotto.ge This time we’ve decided to address skeptics and nonbelievers, those who don’t believe in luck or miracles. What we want to tell them is simple – there’s no way you can win, unless you play. Main character of the launch campaign is a city pigeon, who as we all know, is capable to “bring a good luck” to people – all they have to do is to buy a lottery ticket. In the TVC Mr. Pigeon discusses his very important and serious profession – giving signs to humans. Sadly, humans overreact and instead of getting happy and buying a lottery ticket get irritated and angry. We’ve done a few other things within the campaign – we’ve spread the colorful dove poops around the car windows and hijacked all kinds of “numbers” in the city, adding the sign that says “this could be your lucky number” – people tend to use dates of birth, their phone, home numbers while choosing the winning combination for the lottery ticket, so this might be helpful.

Www lotto ge

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